Service 05
Social media & content
Useful content planning, creative and publishing workflows designed for consistency—not noise.
Create a repeatable content system that sounds like your business.
What this can improve
What Trai can implement
- 01Content strategy and calendar
- 02Campaign creative and templates
- 03Short-form content workflows
- 04Approval and publishing systems
What we can include in your project
We confirm the exact scope, provider requirements and costs in your proposal. These are possible inclusions, not an automatic bundle.
Profiles and secure access
Set up or organise suitable social profiles, business accounts and staff permissions. Keep recovery access with the business and avoid shared personal passwords.
A practical content plan
Turn approved project photos, customer questions and business updates into a workable calendar. Agree who supplies source material and who checks claims, permissions and customer privacy.
Reusable production
Prepare templates, short-form video and platform-specific copy within the agreed scope. Keep branding consistent while making it manageable for a busy trade team.
Publishing and enquiry handoffs
Configure scheduling, approved social ads and supported inbox or lead-form connections. Define response ownership and escalation for complaints, comments and direct messages.
A practical example
Your team supplies an approved before-and-after photo. It becomes a scheduled post with a clear enquiry path; a genuine lead moves to the person handling quotes instead of staying unread in a social inbox.
What to bring to the first conversation
Bring access to business-owned accounts, brand files, permission-cleared images and a nominated content approver. Customer addresses, faces and identifying details need deliberate review before publication.
Common questions
Do we need to be on every platform?
No. Start where your customers are and where your team can sustain useful content and timely responses. A manageable channel is better than several neglected accounts.
Who approves posts?
An authorised person in your business approves factual claims, imagery and sensitive material. Approval steps and turnaround expectations are agreed before scheduling.
Can replies be automated?
Simple acknowledgements and routing may be appropriate. Pricing commitments, complaints and unusual requests should reach a person; any AI interaction must be clearly identified.
Clear boundaries
Technology and implementation, with the right people involved.
Trai provides technology, implementation and general business consulting. Where your project requires licensed financial, legal, tax, telecommunications or other professional advice, we work with your chosen qualified adviser or connect you with an appropriate provider.
A useful place to start
What’s slowing your business down?
Bring the messy workflow, the missed calls or the system nobody trusts. We’ll help you find a sensible next step.