Trust & transparency
What browser storage and third-party technologies Trai uses, and how to allow, decline or change optional analytics.
Last updated: 10 October 2026. Optional Google Analytics is off until you select Allow analytics. Decline analytics keeps it off. The footer’s Privacy choices control lets you change your decision. Reading the site and making an enquiry do not require agreeing to analytics.
We store your analytics preference and its expiry in your browser’s local storage under trai-privacy-choice. This is not an advertising identifier and does not contain your name or contact details. It lasts for up to six months unless you clear browser storage or change the preference. Your choice applies to that browser, not automatically to another browser or device. If your browser blocks storage, your choice may not be remembered on the next visit.
When allowed, Google Tag Manager loads Google Analytics 4 to measure site usage. Google Analytics can use first-party cookies such as _ga and _ga_<identifier> to distinguish visits and sessions. The standard expiry of these cookies can be up to two years and may refresh with use, depending on Google and property settings. Our six-month preference expiry is separate. Google’s tools and provider controls may change over time; see its documentation for further detail.
Cloudflare delivers and protects the website. HubSpot powers the embedded enquiry form on Contact and Tech Check pages; Google reCAPTCHA may provide anti-spam checks. Loading or using these services can involve technical requests, security cookies or similar storage under their own policies. They are separate from this website’s optional analytics switch. We do not load a separate HubSpot visitor-tracking script in the website code. Browser blocking of third-party services can prevent the form or spam check from working.
Choose Decline analytics through Privacy choices to stop loading optional Google tracking on subsequent pages. If analytics was active, the website reloads to stop the running scripts and attempts to remove accessible first-party Google Analytics cookies. This cannot erase information already received by Google or cookies outside this domain. You can also clear cookies and site data in your browser. Withdrawing analytics does not withdraw an enquiry you have already sent.
Analytics permission is not permission for marketing messages or advertising personalisation. Advertising consent signals remain denied in this website’s consent configuration. New tools and material changes should be reviewed and disclosed before use. Contact Trai if you need help understanding a provider or your choices.