Service 04
Marketing, SEO & Google
Practical search and campaign systems with accurate claims, clear consent and useful measurement.
Make it easier for the right customers to find, understand and contact you.
What this can improve
What Trai can implement
- 01Google Business Profile support
- 02Local and technical SEO
- 03Google Ads setup and creative
- 04Analytics, attribution and reporting
What we can include in your project
We confirm the exact scope, provider requirements and costs in your proposal. These are possible inclusions, not an automatic bundle.
Search and account foundations
Review your Google Business Profile, Search Console and website indexing. Check that business details, service areas and claims reflect the real operation.
Useful local content
Plan service and location content around questions customers actually ask. Address technical issues, internal links and page clarity without duplicated suburb pages or invented reviews.
Paid campaigns with a defined enquiry path
Scope search, display or other suitable campaigns, approved creative and landing pages. Agree budgets, permissions, lead handling and exclusions before launching advertising.
Measurement that connects to lead quality
Configure supported analytics, conversion and call-tracking tools with relevant privacy controls. Review enquiries alongside campaign spend so clicks are not mistaken for qualified jobs.
A practical example
A customer searches for a service you genuinely provide in their area. The landing page explains that service and sends the enquiry into an agreed follow-up process. Reporting distinguishes an enquiry from a won job where reliable data is available.
What to bring to the first conversation
Bring your real service coverage, priority job types, Google account access, advertising budget and any enquiry or quote data you can lawfully share.
Common questions
Can you guarantee first place on Google?
No. Rankings, ad placements and lead volumes depend on competition, platforms, budget and execution. We agree the work and measurement, not guaranteed results.
Is advertising spend included?
Media spend and third-party tracking costs are confirmed separately from setup and management fees. Account ownership and billing responsibilities are agreed in the proposal.
Do we need lots of suburb pages?
Only where each page offers genuinely relevant information. Duplicating the same copy across suburb names is not a useful customer experience or our recommended content approach.
Clear boundaries
Technology and implementation, with the right people involved.
Performance depends on market conditions and execution; Trai does not guarantee rankings, leads or revenue.
A useful place to start
What’s slowing your business down?
Bring the messy workflow, the missed calls or the system nobody trusts. We’ll help you find a sensible next step.